A national company cannot ignore the fact that in Canada, more than 25% of the population, or over 8 million Canadians, have French as their mother tongue. All Francophones share a language and cultural references to which they are very attached, and in this highly demanding market, translation is not enough. French-speaking consumers or users will engage with brands that make a clear, visible and creative effort to localize their message to this particular ecosystem. Localizing your content is no longer an “extra”, but an “essential” to appeal to Quebecers, and it is in the best interest of brands to surround themselves with specialists who know how to address this audience.
Serv is a team of bilingual experts providing professional localization services in English and French. We help your team translate your website, social media and communications to reach all parts of Canada in both official languages… especially in la belle province of Quebec.