Case Study
American Express
challenge
Compliance-heavy financial content needing Bill 101 adherence without sounding robotic. U.S. financial terms like “cashback rewards” translated awkwardly to European French, confusing Quebec customers.
Solution
Balanced legal precision with conversational Quebec French, simplifying jargon while maintaining accuracy. We adapted terms to Quebec’s financial terminologies and localized the campaign for Canada.
Result
Seamless approval from Quebec’s language regulators + improved customer trust. 90% compliance with Bill 101 and an increase in Quebec Amex card applications.
Services
Translation
Copywriting
Proofreading