Case Study
Banana Boat
challenge
A sunscreen brand struggling with seasonal colloquialisms. Generic sunscreen slogans lacked urgency for Quebec’s short summer season.
Solution
Replaced generic summer terms with Quebec beach culture references. Pun-driven Quebec French copy and references to where to find the products.
Result
Ranked #1 in brand recall for sun care in Quebec with 20% sales lift in during launch.
Services
Translation
Copywriting