Case Study
WNBA
challenge
U.S.-focused basketball promotions failing for Canadian basketball fans. Struggling to find their voice and speak to the audience in an authentic way to promote the WNBA in French.
Solution
Localized the complete campaign and replaced English terms with French-Canadian/Quebecois basketball slang while highlighting Quebec-born athletes and used local sports lingo.
Result
40% more engagement and clicks on the WNBA French website.
Services
Translation
Copywriting